Hispanos mantienen al MLS
Of the 42 million Hispanics in the U.S., 27 million are Mexican Americans according to the U.S. Census. For almost all of them, soccer is the sport they grew up on. And MLS teams across the country — from hotbeds like California and Texas on down — do their best to cater to Hispanic fans. MLS’s senior vice president of marketing, Dan Courtemanche, said league title sponsors such as Honda, Budweiser and Adidas do bilingual advertising and cross-promote their products and the game.
Hispanic community key for Major League Soccer | EastValleyTribune.com
