Positive Coaching
So how do we effect change? Already, some corporations are using their economic muscle. Last week, two German television networks ended their Tour de France coverage in the wake of the latest doping scandals. Nike delayed the launch of Vick’s new shoe line, and Adidas stopped selling his jerseys.Those of us with more limited influence can get back in touch with the soul of sports by taking a kid to the batting cages or the tennis courts. Offer to help with a youth coaching program. Watch “Pride of the Yankees” or “Hoosiers” or “Rudy.” Read about Billie Jean King, Jackie Robinson or Roberto Clemente.Those activities emphasize one of sports’ most important messages: Never give up. Especially not now, when our games are depending on us.
Rachel Blount: Sports’ dog days have arrived – with vengeance
